Client Overview
Becca Hair Studio is a premium hair salon that specializes in creating custom-made wigs and offering a range of hair services. The salon caters to clients both locally and internationally, providing in-salon services as well as the convenience of home service appointments.
To expand its business reach and improve customer interaction, Becca Hair Studio sought the expertise of Isle Geeks to develop a comprehensive digital solution
Project Scope 1
Website Design
Objective
Becca Hair Studio required a user-friendly, visually appealing website that could serve multiple purposes:
- Showcase their custom-made wigs with high-quality images and detailed descriptions.
- Provide an integrated e-commerce platform for customers to browse, select, and purchase wigs directly from the website.
- Include an efficient appointment booking system for clients who want to schedule in-salon or home service appointments.
Solution by Isle Geeks
-
Product Display & E-Commerce Integration: We designed an elegant and intuitive website that highlights the unique features of Becca Hair Studio’s custom wigs. The website features a dedicated shop section where customers can view detailed product pages, add items to their cart, and complete purchases seamlessly. The e-commerce platform was built to be user-friendly, ensuring a smooth shopping experience for customers.
-
Appointment Booking System: Understanding the importance of convenience for Becca Hair Studio’s clients, Isle Geeks integrated a sophisticated appointment booking system. This system allows clients to book their preferred services—whether in-salon or at home—directly through the website. The booking process is straightforward, with options to choose the service type, date, and time, providing a hassle-free experience for both the salon and its clients.
-
Mobile Responsiveness: Recognizing that many clients would access the website via mobile devices, we ensured that the site was fully responsive. The mobile version of the website retains all the functionality and aesthetics of the desktop version, offering a consistent user experience across all devices.
Outcome
The website was launched successfully, providing Becca Hair Studio with a powerful tool to engage with customers online. Clients can now easily explore the wide range of wigs available, make purchases, and book appointments with minimal effort. The website’s sleek design and user-friendly interface have not only enhanced the brand’s online presence but also contributed to an increase in customer satisfaction and sales.
Project Scope 2
On-Page and Off-Page SEO Optimization
Objective
To maximize the reach of Becca Hair Studio’s new website, Isle Geeks was tasked with implementing a comprehensive SEO strategy. The goal was to increase the website’s visibility on search engines, driving more traffic from local, national, and international markets.
Solution by Isle Geeks
-
On-Page SEO: Our team conducted thorough keyword research to identify the most relevant and high-traffic search terms related to Becca Hair Studio’s offerings. We optimized the website’s content, including product descriptions, meta tags, and headers, to ensure it aligned with these keywords. Additionally, we optimized the website’s images and improved the site’s load speed to enhance user experience and search engine rankings.
-
Off-Page SEO: To further boost the website’s visibility, Isle Geeks implemented a targeted off-page SEO campaign. This included link-building strategies, such as guest posting on relevant blogs and acquiring backlinks from reputable websites. We also optimized the salon’s Google Business Profile and leveraged social media channels to increase the brand’s online footprint.
-
Local and International SEO Strategy: Given Becca Hair Studio’s desire to attract clients both locally within Nigeria and internationally, we developed a dual-focused SEO strategy. For local SEO, we targeted keywords specific to the salon’s location to improve rankings in local search results. For international SEO, we focused on broader terms related to custom wigs and hair services, aiming to capture the attention of potential customers outside Nigeria.
Outcome
As a result of our comprehensive SEO efforts, Becca Hair Studio’s website saw a significant increase in organic traffic. The site quickly gained higher rankings on Google for both local and international search queries, leading to a boost in online sales and appointment bookings. The increased visibility also helped Becca Hair Studio establish a stronger brand presence, attracting new clients from different regions and expanding its market reach.
